Bob Attrell, Toronto Star, Dec 27, 2008
If a dealership focuses its marketing and advertising exclusively on one medium to the exclusion of all others, it will likely miss out on a large segment of potential customers. Traditional methods of advertising are still effective, but the introduction of new technologies has certainly altered the playing field.
Today, with everyone so pressed for time, email has become a hugely popular method for customers in contacting dealerships for new car quotations and for booking service appointments.
It’s amazing how many new customers find their way to our dealership because of an Internet search or an email. A few years ago, it was merely a trickle; today, more than 25 per cent of the customers I recently queried found us online.
